Whether you’re scaling a product-led company or transforming how you work, I can help you move faster, with less pain *
* There's always pain. Anyone who says otherwise is lying.
But we can make the pain worth it.
"We're working harder than ever, but the changes aren't sticking, and we're slipping behind”
Ever felt that? Three usual suspects:
Misalignment: Teams pull in different directions
Ownership Gaps: Decisions stall in deadlock
Slow Execution: Bold slides, but nothing ships
If you don't change, you’ll miss opportunities, exhaust talent, and watch faster players overtake you.
And it will keep getting worse.
I help you break that cycle — fast.
Who I Work With
CEOs & Execs
Scaling culture as you grow your business, VC funded or private.
Product & Tech Leaders
Stepping up from functional expert to strategic executive.
A Series C CEO enabled his team to fix a critical bottleneck by clarifying strategy, challenges, and goals. They found a scalable solution in weeks instead of months and refocused on driving growth, leading to a successful Series D raise
A Series C VP Product transformed from defending his team against the CEO to becoming a true executive partner, leading company-wide initiatives and taking strategic risks. Initially at risk of being fired, he's now a high-performing member of the C-suite
A Series A CEO moved from being a decision-making bottleneck to leading a scalable organization. We rebuilt his management approach to enable clear delegation and rapid decision-making across the company
A Series C VP Engineering overcame impostor syndrome to actively shape company strategy, bringing technical insights to business decisions that led to new product opportunities - he's now CTO
A Business Unit General Manager from a 20,000 person company transformed their 70-person product team from project model to product model, empowered them with customer and market insights, financial and business understanding, and organisational influence
We start with focused coaching, one-to-one or with your leadership team, to get you unstuck fast, then build proven leadership habits to help you maintain momentum. When it's needed, we can run facilitated strategy and OKR workshops, planning and review sessions and run targeted training where it helps most.
Kick-Off Deep Dive
Every transformation starts with understanding where you are and where you need to go.
We'll start with a 90-minute deep dive into your context and challenges, and set goals for our work together.
Regular Calls
Typically we will schedule fortnightly 60-90 minute calls, where we break down the barriers holding you back.
We'll capture wins and insights, as well as specific actions you're going to take to reach your goals.
Quarterly Reviews
Every quarter, we'll do a 90 minute deep dive into your progress and set goals for where you want to get to next.
This will keep you moving foward over the longer term and ensure you're getting closer to your vision.
Call-A-Friend Support
WhatsApp and E-mail contact for:
Critical meeting preparation
Stakeholder conflicts
Strategic decisions
12 Week Acceleration Sprint
Individual Coaching
Get unstuck, focus on what matters, and lead with confidence — faster, with less pain.
Ideal for: Founders, CxOs, GMs, Product and Tech Leaders or Senior ICs
Why: You feel stuck or overloaded while scaling or transforming
What we do: 90 mins kickoff, 6 x 60 mins coaching sessions (every two weeks), and 90 mins review
How we do it: Usually by video call on a regular schedule
Support: WhatsApp/Email, shared document
Typical Flow:
Kick-off: Clarify goals and the single biggest blocker
Month 1: Tackle urgent bottlenecks (eg strategy gap, decision gridlock, team friction)
Month 2: Build new leadership habits (eg delegation rhythm, OKRs, decision and review loops)
Month 3: Lock in momentum, plan next quarter, set success metrics
book a chemistry call for my current rate
Scaling or Transformation Partnership
Company And Team
Align and empower your organisation and get it moving fast — without consulting overhead
Ideal for: Product-led scale-ups and business units (20-250 people) that need ongoing guidance as they grow or transform.
Why: You want to accelerate your organisation
Benefits: Better results, faster decisions, improved retention, less burnout
What you'll get: Build your management operating system
How we do it: Hybrid remote and in-person
Engagement: Rolling monthly coaching with 30-day notice plus custom engagements as needed
Typical Components:
Assessment: Discover your current state, gap analysis and recommended actions
Individual Coaching: Regular calls with key leaders
Team Facilitation: Workshops to set and align strategy, OKRs, and plan the quarter
Training: Targeted upskilling for Product teams
Team Coaching: Work together as a single team
Reporting: Custom reporting and management reviews
Support: WhatsApp/Email, shared document
book a chemistry call for a custom proposal
Want a different way of engaging? Ask.
I've worked with tens of businesses and hundreds of executives.
I know what it takes to get results.
I'll give you your money back if you're not satisfied.
Schedule a Call
We'll discuss your goals and what's holding you back.
Get Started
If we feel a fit, we can start as soon as you are ready.
Get Results
You'll see greater clarity and make progress every call.
Apart from my career at Amazon and Google, I have consulted for and coached leaders in:
Interviews with leaders who have scaled or transformed their organisations successfully.
Insights and tools for scaling, transformation, and personal growth.
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Got Questions?
Over more than 20 years, I've worked for Google and Amazon, consulted for some of the world’s largest enterprises, and helped some of the fastest growing scaleups build their management systems.
I've been a software developer, a product leader, led customer service, and worked in every area of sales and marketing. I've been an individual contributor, a product leader, a c-suite executive, managed teams of over 100 people, and had responsibility for a P&L measured in the billions.
I've always had a passion for understanding how business, leadership and management work.
But it's not about me.
It's about you.
I get energy from helping people like you succeed.
You inspire me.
Have a great day and scale well!
Richard Russell