I’m a Product Leadership Coach.

Whether you’re scaling a product-led company or transforming how you work, I can help you move faster, with less pain *

* There's always pain. Anyone who says otherwise is lying.

But we can make the pain worth it.

"We're working harder than ever, but the changes aren't sticking, and we're slipping behind”

Ever felt that? Three usual suspects:

  • Misalignment: Teams pull in different directions

  • Ownership Gaps: Decisions stall in deadlock

  • Slow Execution: Bold slides, but nothing ships

If you don't change, you’ll miss opportunities, exhaust talent, and watch faster players overtake you.

And it will keep getting worse.

I help you break that cycle — fast.

Who I Work With

CEOs & Execs

Scaling culture as you grow your business, VC funded or private.

Transformation Leaders

Transforming your organisation to the product operating model.

Product & Tech Leaders

Stepping up from functional expert to strategic executive.

Recent Results

  • A Series C CEO enabled his team to fix a critical bottleneck by clarifying strategy, challenges, and goals. They found a scalable solution in weeks instead of months and refocused on driving growth, leading to a successful Series D raise

  • A Series C VP Product transformed from defending his team against the CEO to becoming a true executive partner, leading company-wide initiatives and taking strategic risks. Initially at risk of being fired, he's now a high-performing member of the C-suite

  • A Series A CEO moved from being a decision-making bottleneck to leading a scalable organization. We rebuilt his management approach to enable clear delegation and rapid decision-making across the company

  • A Series C VP Engineering overcame impostor syndrome to actively shape company strategy, bringing technical insights to business decisions that led to new product opportunities - he's now CTO

  • A Business Unit General Manager from a 20,000 person company transformed their 70-person product team from project model to product model, empowered them with customer and market insights, financial and business understanding, and organisational influence

What They Are Saying

How We Will Work Together

We start with focused coaching, one-to-one or with your leadership team, to get you unstuck fast, then build proven leadership habits to help you maintain momentum. When it's needed, we can run facilitated strategy and OKR workshops, planning and review sessions and run targeted training where it helps most.

Kick-Off Deep Dive

Every transformation starts with understanding where you are and where you need to go.

We'll start with a 90-minute deep dive into your context and challenges, and set goals for our work together.

Regular Calls

Typically we will schedule fortnightly 60-90 minute calls, where we break down the barriers holding you back.

We'll capture wins and insights, as well as specific actions you're going to take to reach your goals.

Quarterly Reviews

Every quarter, we'll do a 90 minute deep dive into your progress and set goals for where you want to get to next.


This will keep you moving foward over the longer term and ensure you're getting closer to your vision.

Call-A-Friend Support

WhatsApp and E-mail contact for:

  • Critical meeting preparation

  • Stakeholder conflicts

  • Strategic decisions

Packages

12 Week Acceleration Sprint

Individual Coaching

Get unstuck, focus on what matters, and lead with confidence — faster, with less pain.


  • Ideal for: Founders, CxOs, GMs, Product and Tech Leaders or Senior ICs

  • Why: You feel stuck or overloaded while scaling or transforming

  • What we do: 90 mins kickoff, 6 x 60 mins coaching sessions (every two weeks), and 90 mins review

  • How we do it: Usually by video call on a regular schedule

  • Support: WhatsApp/Email, shared document

Typical Flow:

  • Kick-off: Clarify goals and the single biggest blocker

  • Month 1: Tackle urgent bottlenecks (eg strategy gap, decision gridlock, team friction)

  • Month 2: Build new leadership habits (eg delegation rhythm, OKRs, decision and review loops)

  • Month 3: Lock in momentum, plan next quarter, set success metrics

book a chemistry call for my current rate

Scaling or Transformation Partnership

Company And Team

Align and empower your organisation and get it moving fast — without consulting overhead


  • Ideal for: Product-led scale-ups and business units (20-250 people) that need ongoing guidance as they grow or transform.

  • Why: You want to accelerate your organisation

  • Benefits: Better results, faster decisions, improved retention, less burnout

  • What you'll get: Build your management operating system

  • How we do it: Hybrid remote and in-person

  • Engagement: Rolling monthly coaching with 30-day notice plus custom engagements as needed

Typical Components:

  • Assessment: Discover your current state, gap analysis and recommended actions

  • Individual Coaching: Regular calls with key leaders

  • Team Facilitation: Workshops to set and align strategy, OKRs, and plan the quarter

  • Training: Targeted upskilling for Product teams

  • Team Coaching: Work together as a single team

  • Reporting: Custom reporting and management reviews

  • Support: WhatsApp/Email, shared document

book a chemistry call for a custom proposal

Want a different way of engaging? Ask.

No-Risk Guarantee

I've worked with tens of businesses and hundreds of executives.


I know what it takes to get results.


I'll give you your money back if you're not satisfied.

How To Get Started

Schedule a Call

We'll discuss your goals and what's holding you back.

Get Started

If we feel a fit, we can start as soon as you are ready.

Get Results

You'll see greater clarity and make progress every call.

Who have I worked with?

Apart from my career at Amazon and Google, I have consulted for and coached leaders in:

SCALEUPS

ENTERPRISE

More Testimonials

Podcast and Newsletter

Interviews with leaders who have scaled or transformed their organisations successfully.

Insights and tools for scaling, transformation, and personal growth.

Join 600+ Subscribers.

Available in audio, video and text on Substack, YouTube, Spotify, and Apple Podcasts.

Got Questions?

Who Am I?

Over more than 20 years, I've worked for Google and Amazon, consulted for some of the world’s largest enterprises, and helped some of the fastest growing scaleups build their management systems.


I've been a software developer, a product leader, led customer service, and worked in every area of sales and marketing. I've been an individual contributor, a product leader, a c-suite executive, managed teams of over 100 people, and had responsibility for a P&L measured in the billions.


I've always had a passion for understanding how business, leadership and management work.


But it's not about me.


It's about you.


I get energy from helping people like you succeed.


You inspire me.


Have a great day and scale well!

Richard Russell

Russell and Company SARL-S

34 Rue Poutty Stein

Luxembourg 2554

LUXEMBOURG

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