Coaching For Founders and CEOs

You built it.
Now lead it your way.

You've got product-market fit and runway. What you've lost is speed. And everyone's selling you their playbook.

The principle

Start with how your brain actually works, not how you think it should.

Coaching For Founders and CEOs

You built it.
Now lead it your way.

You've got product-market fit and runway. What you've lost is speed. And everyone's selling you their playbook.

The principle

Start with how your brain actually works, not how you think it should.

Coaching For Founders and CEOs

You built it.
Now lead it your way.

You've got product-market fit and runway. What you've lost is speed. And everyone's selling you their playbook.

The principle

Start with how your brain actually works, not how you think it should.

Trusted by leaders from

Trusted by leaders from

Trusted by leaders from

The Gap

Where does it show up for you?

You're the bottleneck.

Every decision queues outside your door. That's not a delegation problem. That's a trust problem, and it runs both directions.

Alignment doesn't last.

Everyone nods in the meeting, but the conflict resurfaces during the week. You have agreement, not alignment.

Systems don't survive.

You set the OKRs and built the dashboard. Three weeks later, it's ignored. It was never built for how you actually work.

Growth has slowed.

Product-market fit isn't permanent. You had it, but the market moved. Finding it again at scale is a new challenge.

Most advice says push harder. I lived on sheer white-knuckled effort for 47 years, not noticing the cost until my second burnout and an ADHD diagnosis forced a re-assessment. Pushing harder wasn't the answer. Fit was.
Most advice says push harder. I lived on sheer white-knuckled effort for 47 years, not noticing the cost until my second burnout and an ADHD diagnosis forced a re-assessment. Pushing harder wasn't the answer. Fit was.

Who I coach

Founders, CEOs and the people who work with them, carrying the same weight without the title.

Many have ADHD or suspect they have. Many don't. The common thread is ambition and willingness to change.

What happens

  • A Series A CEO and his leadership team were stuck on direction. We worked together to clarify where they were going and how to make decisions as a team. They moved forward with clarity and conviction.

  • A Series C CEO clarified strategy and unblocked a critical bottleneck his team had been stuck on for months. They found a scalable solution in weeks. The company went on to raise a successful Series D.

  • A Series A CEO was making every decision himself and slowing everything down. We rebuilt his management approach around clear delegation and rapid decision-making. He went from bottleneck to leading a scalable organisation.

  • A Series C VP Engineering had the capability but not the confidence to shape company strategy. He started bringing technical insights into business decisions, found new product opportunities nobody else had seen, and is now CTO.

  • A Series C VP Product was at risk of being fired. He transformed from defending his team against the CEO to becoming a true executive partner. He's now one of the strongest members of the C-suite.

What they say

  • Hessam Lavi

    CEO & Co-Founder, Climatiq

    Shared direction, real action.

    "Richard helped us get clear and move forward, both as a leadership team and as individuals. His strategy facilitation gave us a shared direction, and his coaching turned that into real decisions and action."

  • Rob van den Heuvel

    CEO & Co-Founder, Sendcloud

    From mess to efficient execution.

    "Richard helped us bring clarity and structure to a messy operating system. His advice was practical, easy to apply, and led to a real boost in how efficiently we operate... I couldn’t recommend him more highly to any team needing clarity and structure."

  • Bella Bardswell

    Senior Director, Sage

    Stepping up to a new level.

    "The conversation I had with Richard got me to an insight I definitely wouldn’t have reached on my own. It’s going to shape how I show up and the impact I make as I step into this new role... I recommend him extremely highly."

  • Hessam Lavi

    CEO & Co-Founder, Climatiq

    Shared direction, real action.

    "Richard helped us get clear and move forward, both as a leadership team and as individuals. His strategy facilitation gave us a shared direction, and his coaching turned that into real decisions and action."

  • Rob van den Heuvel

    CEO & Co-Founder, Sendcloud

    From mess to efficient execution.

    "Richard helped us bring clarity and structure to a messy operating system. His advice was practical, easy to apply, and led to a real boost in how efficiently we operate... I couldn’t recommend him more highly to any team needing clarity and structure."

  • Bella Bardswell

    Senior Director, Sage

    Stepping up to a new level.

    "The conversation I had with Richard got me to an insight I definitely wouldn’t have reached on my own. It’s going to shape how I show up and the impact I make as I step into this new role... I recommend him extremely highly."

Who am I?

Six years at Google, two at Amazon, leading product teams of up to 100 people. A decade since, coaching hundreds of founders and senior executives across Europe and the US. I won't hand you my playbook to implement, I coach you to the clarity and judgement that let you lead on your own intuition.

Who am I?

Six years at Google, two at Amazon, leading product teams of up to 100 people. A decade since, coaching hundreds of founders and senior executives across Europe and the US. I won't hand you my playbook to implement, I coach you to the clarity and judgement that let you lead on your own intuition.

Who am I?

Six years at Google, two at Amazon, leading product teams of up to 100 people. A decade since, coaching hundreds of founders and senior executives across Europe and the US. I won't hand you my playbook to implement, I coach you to the clarity and judgement that let you lead on your own intuition.

How it works

Every engagement is handcrafted for you. Here are the shapes individual coaching usually takes.

THE Breakthrough

Deep Dive

We book two hours, we use what we need.

We go deep on one topic, and you'll experience a breakthrough.

THE Reset

Six Sessions

We start with a Deep Dive focused on your goals, then one hour every two weeks, with email access between sessions.

We reset how you work and lead.

THE transformation

One Year

We start with a Deep Dive focused on who you want to become, then whatever you need for a full year, with WhatsApp and email access between sessions.

We transform who you are and how you lead.

Team coaching and workshop facilitation works a bit differently. Let's discuss.

What it costs

I don't publish my fees. A number on a page becomes a reason someone who's ready doesn't get in touch. Let's have the conversation. We'll cover fees before you commit to anything.

Expect them to be accessible, but not cheap. A price you don't feel is easy to quit when the work gets uncomfortable, and I only work with people who are serious about changing.

I don't charge more because you can afford more. I do charge substantially less for pre-seed, pre-revenue, non-profit, and anyone paying from their own pocket. It doesn't change how I show up, and I'll ask exactly as much of you either way. If you really want change, money won't stop us.

Next steps

You Book

Twenty minutes, free. No preparation needed.

We Talk

You leave knowing your next step, even if it isn't working with me.

We Start

Usually with a Deep Dive. You'll pay only if it serves you.

Frequently asked questions

Can you coach my team?

I'm not a founder or CEO. Can you coach me?

I'm not in a startup. Can you coach me?

Who is this not for?

Will this work for me?

Is it worth it?

Can my company pay?

© 2026 Russell and Company SARL-S. All rights reserved.

© 2026 Russell and Company SARL-S. All rights reserved.

© 2026 Russell and Company SARL-S. All rights reserved.