Results
What actually happens
What changed for the people I’ve worked with, from startup leadership teams to leaders of large organisations.
Client confidentiality matters to me.
Most examples are anonymised, with identifying details changed or left out. Some clients agreed to be named. Every outcome is real.
Startups and scale-ups
Founders and their leadership teams, at companies with a few dozen to a few hundred people.
16
startup leadership teams
19
early-stage founding teams
200+
leaders worked with directly
€3bn+
the value of the startups I've worked with
€1bn+
raised by them
Case studies
A VC firm that practised what it preached
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From silos to a leadership team that owned the strategy
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A strategy reset that broke a risky dependency
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From selling solutions to selling from the customer's side
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From strategy handed down to strategy owned together
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A leadership team that owns the work
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From e-commerce playbook to media strategy
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What clients said
“
Shared direction, real action.
Richard helped us get clear and move forward, both as a leadership team and as individuals. His strategy facilitation gave us a shared direction, and his coaching helped us turn that into real decisions and action. I'd recommend working with him to any CEO or exec team dealing with complexity and change.
Hessam Lavi
CEO & Co-Founder
Climatiq
“
A real boost in how we operate.
Our company's operating system? Well, it was a bit of a mess, to be honest. But Richard came in, rolled up his sleeves, and helped us sort it out in no time. … We've seen a real boost in how efficiently we operate thanks to him.
Rob van den Heuvel
CEO & Co-Founder
Sendcloud
“
Clear goals, and team leads who stay focused
Like most fast-growing companies, we also faced the problem of not having the time to write down a clear mission and vision and define OKRs. Richard was excellent in helping us to work them out… Based on the feedback from our employees, he is doing an outstanding job in helping them to stay focused.
Michael Pagitz
Head of HR
go-e
“
The big picture, and the right priorities
As a first time entrepreneur, I have been requesting Richard's coaching services to help me better define my value proposition, product offering and target customers segments. Richard's advice is always to the point and he helped me see the large picture and keep focus on the right priorities. I highly recommended!
Veronique Ziliotto
Founder
ellan
“
Clarity in difficult business situations
What I appreciated a lot while working with Richard was his approach towards clarity in difficult business situations and finding a solution that fits for the team… which helped us a lot in developing our own business to the next level.
Susanne Palli
CEO
go-e
“
A pragmatic fix for our goal-setting
With a very pragmatic and flexible approach, Richard helped me improve our OKR model and process.
Annika Lidefelt
Head of People
Billhop
What people in the room said
This is the best process we have ever run, so thank you.
CEO
It was reassuring to hear the mistakes we've made are typical ones many businesses make and there is a way forward without starting from scratch!
People leader
We just needed someone to help us work backwards from the customer without getting distracted by our own products.
General manager
Thank you for all your help in addressing the elephants in the room and succeeding in getting us talking about the tough topics. It wasn't easy getting OKR's into the organization but you made it happen!
Product leader
Richard is helping us setting up OKRs and gave us some great advice on how to improve the strategy (and team).
CEO
I frequently use 'I channel my inner Richard' in OKR meetings - so you definitely made an impact with the company.
OKR process lead
Coaching stories
From defending his team to partnering his peers
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From functional leader to CTO
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From carrying the decision alone to driving it company-wide
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From waiting on the CEO to leading marketing with confidence
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From second-guessing to deciding with confidence
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A mission for the company, and the exit he wanted
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A business that runs like a business
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Transformation
Leaders changing a business they didn’t build, in large organisations.
16
large organisations worked with
19
programmes run with them
400+
people worked with directly
€250bn+
their combined annual revenue
Case studies
From AI hesitation to one AI-first vision
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Amazon's Working Backwards, for an enterprise product team
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From a good idea to a product the business could sell
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Knowing which customers to say no to
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Product teams that start from the customer
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What clients said
“
A conference that actually produced something
The conference was one of the best, if not in fact the best conference I have attended… we actually produced something during the two days… And we achieve what we in the Leadership Team had set up as a goal, to get the mindset on the team to work together at "row" in the same direction going forward!
Håkan Johansson
Lead Business Developer
Tietoevry
Coaching stories
From lone researcher to the leader his team rallies around
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From tiptoeing around resistance to leading as herself
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Coaching for you
People working on ADHD, or on what comes next in their career.
Coaching stories
Stuck at the same level for years, then moving
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Turned down the prestigious role, and took the one she wanted
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From "maybe I'm lazy" to leading from his strengths
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From stuck and shrinking to telling her story on stage
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From burning out to leading from her strengths
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Stopped running faster on the same treadmill
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From "what's wrong with me?" to a pattern he can plan around
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From a hard exit to building his own brand
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From adrift at the top to a goal worth chasing
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From "I can't explain myself" to a pitch that opens doors
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From "is it me?" to leaving on her own terms
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A coach who started coaching himself
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What clients said
“
Stepping up to a new level.
The conversation I had with Richard got me to an insight I definitely wouldn’t have reached on my own. It’s going to shape how I show up and the impact I make as I step into this new role... I recommend him extremely highly.
Bella Bardswell
Senior Director
Sage
“
A mental mirror that unblocks what's next
Each time when we talk, I have the feeling I am looking into a mental mirror… this is truly valuable, as it gives ideas of what else I can do differently to unblock something, or go around and move on.
Coaching client
1:1 coaching
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Far beyond what I expected
[Most useful was] your emotional intelligence; the speed at which you were able to analyze what I was saying… Far exceeded what I had expected.
Coaching client
1:1 coaching
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I wouldn't do a thing differently
[Asked what I'd change:] Love the question, honestly wouldn't do a thing differently.
Coaching client
1:1 coaching
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Realising my own value
Overall very positive experience. Helped me a lot to realise my own value.
Coaching client
1:1 coaching
