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Report · November 2026

How people actually get to the startup C-suite

What 830 startup leaders' careers and 1,033 European leadership teams show about who gets the top jobs, when, and by which route. Free report.

What would it actually take to land a C-level role at a startup? People I know in Big Tech keep asking me. So I looked at the data: more than 6,000 Series A and later funding rounds, the leadership teams of 1,033 European startups, and the careers of 830 founders and C-level leaders.

Five things worth knowing

  1. Series B is when startups start hiring from outside. Between Series A and Series B, the share with a hired CFO doubles to about one in three.

  2. Most startups don’t have a CPO, even at Series C. Seven in ten at Series C and later still don’t.

  3. Hired leaders come from big companies, consulting and Europe’s own tech companies. A third worked at a big corporate, and one in five came through consulting.

  4. The closer you are to a startup, the shorter the route. From a European startup or unicorn, about two thirds went straight in. From big tech it took two to five years; from big corporates and consulting, seven to eight.

  5. You don’t need one more promotion. You need a stepping stone. Most people at big employers didn’t move up a level before leaving. Half of hired leaders already had a C-level, VP, general manager or founder title in the job before.

The career figures come from my own LinkedIn network, so read the Big Tech ones as “among startup leaders I know”. The report explains how I did it.

Thinking about the move yourself?

At Big Tech, a corporate or a consultancy, and thinking about the move?

Already at a startup or scale-up and aiming for a C-level role?

Written by

Richard Russell

Executive coach