Coaching for leading change
The change is on you.
And it’s not going fast enough. People want answers you don’t yet have, and the business is still rewarding the old way. I’ll help you make it happen.
Six years at Google. Two at Amazon, leading a 100-person organisation. CPO of a 40-person startup. ICF-accredited coach.
Sound familiar?
A bigger job, in the middle of the change.
You’ve taken on more, and the ground is moving under it.
All eyes on you.
Confident in the room, less sure at 11pm.
Five leaders, five answers.
Your peers agreed the plan, then went back to their own.
The old way still pays.
Bonuses and promotions still reward the way it’s always been done, and the people who were best at it are digging in.
Your own people, tired of change.
Upstairs wants it faster. Your people want it to stop, and you’re in the middle.
The board, the group, the stakeholders.
Everyone above you wants a say, and they don’t all want the same thing.
Big changes cost money every month they’re stuck. Add up one quarter of it.
What it looks like when it works
The bigger job starts to feel like yours.
You go into the hard meeting knowing what you think, and you say it.
Your peers are behind one plan, and you didn’t have to win every argument to get there.
The people who were best at the old way are helping lead the new one.
Your people know what the change means for their jobs, and they have the energy for the next step.
The board backs the plan, and you held the line where it mattered.
Your team takes on more, so your time goes where the change needs you.
How it works
One-to-one coaching, individual and confidential, so you can be open.
1
A Clarity Call
20 minutes, free, and confidential. We’ll figure out if I’m the right person to help you, and if now is the right time.
2
A Strategy Session
Free. A real coaching session, not a sales call. We’ll start with what you want, where you are now, and what is holding you back. You’ll leave with a plan for what to do next, even if it doesn’t involve me.
3
You decide
If you decide to continue, we’ll agree on your goals for the coaching and our schedule, usually every week or two over a few months. You’ll get a brief proposal your company can approve, and then we start on the real work in front of you.
If your sponsor wants to stay closer, we add short three-way check-ins, where you tell them how it’s going.
Coaching often runs alongside a workshop for your leadership team, so the change and the people leading it move together.
Neurodiversity: every brain works differently, so I adapt to how you think best. You don’t need a diagnosis, and you don’t need to tell me anything. It’s just how I work.
Leaders usually start with questions like these:
How do I lead a business that’s changing under my feet?
How do I decide with half the information, and stand behind it?
How do I lead my peers when I’m not their boss?
How do I bring the people who were good at the old game with me?
How do I look after my own energy while I’m carrying everyone else’s?
How do I make the case upwards, and hold a line?
Coaching stories
From tiptoeing around resistance to leading as herself
A newly promoted head of people and operations, leading a restructure after deep budget cuts, stopped tiptoeing around resistant reports and chose to lead as herself.
Read more
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From lone researcher to the leader his team rallies around
A deep-tech research lead, on employer-sponsored coaching, went from holding ideas back until they were finished to becoming the point of clarity his team works around.
Read more
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Who I help
You’re responsible for making a big change happen in a large organisation: working out what AI means for the business, moving to a new operating model, or changing the strategy. Your title matters less than the responsibility you hold.
Who you'll be working with
You’ll work with me personally every session.
I’ve seen what good looks like, and I know first hand how hard it is to effect change in an established company. I’ve helped transformation leaders like you get closer to “good” in companies from a few hundred people up to large divisions of Fortune 500s. If I’m not the right person to help, I’ll introduce you to someone who could be.
What it costs
We will discuss the price before you commit. I believe coaching should be costly enough to represent a real investment, yet affordable enough that the price doesn’t stop you.
Paying for it yourself? Yes, you can. Some people prefer to keep their coaching private, or their company doesn’t want to pay but they still want to invest in themselves. If you’re self-funded, everything stays between you and me. Prices for individuals are different to company sponsored prices, and we will discuss them on the call. The steps are the same: a free Clarity Call, a free Strategy Session, then you decide.
If you’re paying for yourself, consider the benefit you’ll get if your career moves faster compared to what happens if you carry on unchanged. A 5% pay rise compounded over 20 years could make any coaching investment trivial by comparison.
Know someone this would help?
Here’s a line you can send them:
Richard coaches leaders who are making a big change happen in a larger organisation. It’s confidential, and the first call is free.
Here’s the page: https://richardrussell.co/coaching/leading-change
Next steps
Start with a free, 20-minute Clarity Call. Confidential, and no preparation needed.
Frequently asked questions
Is this consulting or coaching?
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Can my sponsor or HR be involved?
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What if I’m not leading an AI transformation?
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Not quite what you're looking for?
The change needs the whole leadership team?
Not leading a big change, but the job’s got bigger?