For leaders in bigger organisations

Lead the change.
Change the culture.

Workshops, training and talks for business-unit and transformation leaders. Find the problem you need to solve, and I’ll shape the session around it.

Book a Clarity Call

Three stages

The workshops follow three stages. Start at the one that sounds like you.

1. Agree the direction

AI strategy · Strategy offsite · Go-to-market review

See these →

2. Bring everyone with you

All-hands and strategy conference · Product vision

See these →

3. Change the culture

Working Backwards · Document-driven meetings · From project to product · OKRs

See these →

Ways to work together

Most sessions are a mix of these. We pick what fits the problem.

Many clients add coaching for their leaders alongside, so the change sticks between sessions: Coach my team →

Facilitated workshops and offsites

Half a day to two days, in person or online. You work on your real decisions; I design and run the room.

Training

For leaders, managers and product managers. Live, and built around your own work.

Talks and Q&A

Keynotes, webinars, panels, fireside chats, lunch and learns, and open Q&As. On their own, or as part of a bigger piece of work.

Support through the quarter

I sit in on the first reviews and planning meetings, coach the people running them, then hand over.

Diagnosis and custom work

Confidential interviews, a clear view of what’s going on, and a session to decide what to change. Or something that isn’t on this page.

Not sure what you need?

Tell me the problem in a free 20-minute Clarity Call, and we’ll work out the right format together. Book a Clarity Call →

1. Agree the direction

What’s changing, what it means for you, and where you’re going.

AI strategy

“Everyone’s asking what AI means for us, and we don’t have an answer we’d bet on.”

We work out what AI changes for your customers, your product and the way you work, and what you’ll do about it. Strategy, not tool training.

You leave with: A written view you’d stand behind, and the first decisions.

Formats and examples +

Go-to-market review

“Sales are slowing, and nobody agrees why.”

We look at who you sell to, how, and how your teams work together. Then you choose which customers to win more of, and what to stop.

You leave with: A clear picture of your best customers, the risks in your growth, and the first changes to make.

Formats and examples +

Strategy offsite

“Everyone has a different idea of where we’re going.”

A day or two with your leadership team to agree one direction, and write it down.

You leave with: A short written strategy your leaders wrote together, and the first decisions that follow from it.

Try it yourself: One Page Strategy Template →, 1-2-4-All →

Formats and examples +

AI strategy

“Everyone’s asking what AI means for us, and we don’t have an answer we’d bet on.”

We work out what AI changes for your customers, your product and the way you work, and what you’ll do about it. Strategy, not tool training.

You leave with: A written view you’d stand behind, and the first decisions.

Formats and examples +

Go-to-market review

“Sales are slowing, and nobody agrees why.”

We look at who you sell to, how, and how your teams work together. Then you choose which customers to win more of, and what to stop.

You leave with: A clear picture of your best customers, the risks in your growth, and the first changes to make.

Formats and examples +

Strategy offsite

“Everyone has a different idea of where we’re going.”

A day or two with your leadership team to agree one direction, and write it down.

You leave with: A short written strategy your leaders wrote together, and the first decisions that follow from it.

Try it yourself: One Page Strategy Template →, 1-2-4-All →

Formats and examples +

AI strategy

“Everyone’s asking what AI means for us, and we don’t have an answer we’d bet on.”

We work out what AI changes for your customers, your product and the way you work, and what you’ll do about it. Strategy, not tool training.

You leave with: A written view you’d stand behind, and the first decisions.

Formats and examples +

Strategy offsite

“Everyone has a different idea of where we’re going.”

A day or two with your leadership team to agree one direction, and write it down.

You leave with: A short written strategy your leaders wrote together, and the first decisions that follow from it.

Try it yourself: One Page Strategy Template →, 1-2-4-All →

Formats and examples +

Go-to-market review

“Sales are slowing, and nobody agrees why.”

We look at who you sell to, how, and how your teams work together. Then you choose which customers to win more of, and what to stop.

You leave with: A clear picture of your best customers, the risks in your growth, and the first changes to make.

Formats and examples +

2. Bring everyone with you

Your product teams and the whole organisation know where you’re going, and own it.

All-hands and strategy conference

“We’ve agreed the strategy. Nobody else knows it yet.”

A day or two to share the strategy with your whole organisation, or a big group of leaders, and give them time to work through it.

You leave with: An organisation that knows the strategy, has argued with it, and owns it.

Formats and examples +

Product vision

“We know what we’re building this year. We don’t know where the product’s going.”

A workshop for your leaders and product team, working back from the customer. Then your team writes it up.

You leave with: A written product vision the whole team can explain.

Formats and examples +

All-hands and strategy conference

“We’ve agreed the strategy. Nobody else knows it yet.”

A day or two to share the strategy with your whole organisation, or a big group of leaders, and give them time to work through it.

You leave with: An organisation that knows the strategy, has argued with it, and owns it.

Formats and examples +

Product vision

“We know what we’re building this year. We don’t know where the product’s going.”

A workshop for your leaders and product team, working back from the customer. Then your team writes it up.

You leave with: A written product vision the whole team can explain.

Formats and examples +

All-hands and strategy conference

“We’ve agreed the strategy. Nobody else knows it yet.”

A day or two to share the strategy with your whole organisation, or a big group of leaders, and give them time to work through it.

You leave with: An organisation that knows the strategy, has argued with it, and owns it.

Formats and examples +

Product vision

“We know what we’re building this year. We don’t know where the product’s going.”

A workshop for your leaders and product team, working back from the customer. Then your team writes it up.

You leave with: A written product vision the whole team can explain.

Formats and examples +

3. Change the culture

More customer-centric, better decisions, more commercial, focused on results. Practised on your teams’ real work.

Customer-centric · Working Backwards (PR/FAQs)

“We say we’re customer-centric. Our ideas still start with what we want to build.”

Teams learn Amazon’s way of starting from the customer: write the press release and FAQ before you build anything. They practise on their own real ideas.

You leave with: Teams who start from the customer, and proposals that show it.

Formats and examples +

More commercial · From project to product

“Our product teams deliver projects. We need them to deliver results for the business.”

A programme built around your product managers’ real business cases: the customer, the numbers, the case for investing.

You leave with: Product managers who think commercially and can make the case.

Formats and examples +

Better decisions · Document-driven meetings

“Decisions get made on slides and opinions, and they don’t stick.”

Meetings that start from a short written document with the facts and the numbers. Everyone reads it first, then you decide.

You leave with: Decisions based on evidence, written down, that stay made.

Try it yourself: One Page Plan →

Formats and examples +

Focused on results · OKRs

“Everyone’s busy. It’s hard to say what we’ve achieved.”

Goals about results, not activity, written by the leaders who own them, then run through the quarter.

You leave with: Teams working on a few results that matter, and a rhythm to track them.

Try it yourself: How to Set OKRs with Your Team in a Week →, OKR Cheat Sheet →, The Leader’s OKR Guide →

Formats and examples +

Customer-centric · Working Backwards (PR/FAQs)

“We say we’re customer-centric. Our ideas still start with what we want to build.”

Teams learn Amazon’s way of starting from the customer: write the press release and FAQ before you build anything. They practise on their own real ideas.

You leave with: Teams who start from the customer, and proposals that show it.

Formats and examples +

More commercial · From project to product

“Our product teams deliver projects. We need them to deliver results for the business.”

A programme built around your product managers’ real business cases: the customer, the numbers, the case for investing.

You leave with: Product managers who think commercially and can make the case.

Formats and examples +

Better decisions · Document-driven meetings

“Decisions get made on slides and opinions, and they don’t stick.”

Meetings that start from a short written document with the facts and the numbers. Everyone reads it first, then you decide.

You leave with: Decisions based on evidence, written down, that stay made.

Try it yourself: One Page Plan →

Formats and examples +

Focused on results · OKRs

“Everyone’s busy. It’s hard to say what we’ve achieved.”

Goals about results, not activity, written by the leaders who own them, then run through the quarter.

You leave with: Teams working on a few results that matter, and a rhythm to track them.

Try it yourself: How to Set OKRs with Your Team in a Week →, OKR Cheat Sheet →, The Leader’s OKR Guide →

Formats and examples +

Customer-centric · Working Backwards (PR/FAQs)

“We say we’re customer-centric. Our ideas still start with what we want to build.”

Teams learn Amazon’s way of starting from the customer: write the press release and FAQ before you build anything. They practise on their own real ideas.

You leave with: Teams who start from the customer, and proposals that show it.

Formats and examples +

Better decisions · Document-driven meetings

“Decisions get made on slides and opinions, and they don’t stick.”

Meetings that start from a short written document with the facts and the numbers. Everyone reads it first, then you decide.

You leave with: Decisions based on evidence, written down, that stay made.

Try it yourself: One Page Plan →

Formats and examples +

More commercial · From project to product

“Our product teams deliver projects. We need them to deliver results for the business.”

A programme built around your product managers’ real business cases: the customer, the numbers, the case for investing.

You leave with: Product managers who think commercially and can make the case.

Formats and examples +

Focused on results · OKRs

“Everyone’s busy. It’s hard to say what we’ve achieved.”

Goals about results, not activity, written by the leaders who own them, then run through the quarter.

You leave with: Teams working on a few results that matter, and a rhythm to track them.

Try it yourself: How to Set OKRs with Your Team in a Week →, OKR Cheat Sheet →, The Leader’s OKR Guide →

Formats and examples +

How it works

Every session ends with decisions, written down.

Before the session

I talk to your people first

Short 1:1s with the leaders who’ll be in the room, so we start with what’s really going on.

Half a day to a few days

The session

In person or online. We work on the problem until the decisions are made.

Afterwards

Written down, then handed over

Your team writes up the strategy, the OKRs and the documents, with my help. Then I hand the process over.

Most clients add coaching for the CEO or key leaders alongside a workshop, so the change sticks between sessions. If you want support for a quarter too, we can add it.

Book a Clarity Call

20 minutes. Free. Confidential.

Who you’ll be working with

I spent six years at Google, then two at Amazon, where I led a 100-person organisation. Since then I’ve worked with leadership teams from startups to business units of global companies, as a coach, facilitator and trainer.

I design and run every session myself.

More about me

Who you’ll be working with

I design and run every session myself.

More about me

Frequently asked questions

Both. Offsites usually work best in person. Training and shorter sessions work well online.

Yes. A keynote, a webinar, a panel, a fireside chat, a lunch and learn or a Q&A, on its own or as part of a bigger piece of work.

Yes. Most sessions are a mix of these. Tell me the problem and we'll design around it.

Yes. That's the aim. I hand over the process and the templates.

No, because every session is different. We agree the scope first, and you get a clear price before anyone commits.

No. I help leaders decide what AI means for the business. For tools and technical training, you'll want a specialist, and I can suggest where to look.

A workshop solves a problem in days and leaves you with something written down or a skill trained. Coaching changes how someone works, over months.

Still have questions?Send me an email. I read and answer every email myself. No bots. No VA.

richard@richardrussell.co